At Logo Company Apparel, we set ourselves apart from mainstream promotional companies because we don’t just take orders for branded items, we collaborate with our customers and come up with creative solutions to enhance their brand identity, including graphic design services. We also keep detailed records of past work for convenient reprints and future orders.

We chose the name Logo Company Apparel because it represents the many facets of our business – screen printing, embroidery, promotional products and all types of apparel. We can order from over 75 suppliers for our blank goods.


Our company’s history began with father and son business partners Jerry and Tom Assessor, who purchased Schmid Embroidery in September 2008. Founded in 1982, Schmid has been a family and locally run business for over thirty years. The business has grown year over year, expanding to Williamsburg in 2010 with the purchase of Atlantic Embroidery & Design and adding a retail component in 2016 with the acquisition of Uniform Plus.


We differentiate ourselves by generating our apparel branding in-house with our 50+ embroidery heads, and our manual and automatic screen printing presses. Our production house is located in Richmond and our retail facility is located in Williamsburg. We’re happy to provide tours of the facilities, and customers are welcome to visit when their work is in production.

We are SWAM certified and are licensed with IMG Collegiate Licensing and Affinity Greek Licensing. We have established relationships with William & Mary, University of Richmond, Virginia Commonwealth University, and Old Dominion University.

Call us today at 804-737-4141 or submit a contact form to discuss the best fit for your project!

Contact Us

(804) 737-4141